Featured Project
Lassen Park Foundation
A web site for the non-profit Lassen Park Foundation. Lassen Park Foundation was established to provide support for projects in Lassen Volcanic National Park and Lassen National Forest.
My Web Development Services
- Web site design
- Web site development
- Content Management System implementation
- Managed email subscription list and produced, text, html, and pdf version of newsletter for email
- Connected online payment services for donation collection
Web Site Goals:
- Increase awareness of the non-profit and its goals, in order to increase support and participation from the community
- Collect email subscriptions
- Generate public excitement about the park and forest
- Collect donations
Because email subscriptions and donations were important goals for the web design, those options were highlighted and repeated throughout the site.
Many of the most likely donors were still uncomfortable with online money exchange at this time, so we provided multiple options for donation, including printing the completed form and mailing it with a check.
I also guided the client in integrating email subscription management software, and designed and developed the foundations biannual newsletter.